{"id":5360,"date":"2024-04-02T12:08:40","date_gmt":"2024-04-02T03:08:40","guid":{"rendered":"https:\/\/ntn-bpo.jp\/?p=5360"},"modified":"2025-02-25T14:45:14","modified_gmt":"2025-02-25T05:45:14","slug":"lead-acquisition","status":"publish","type":"post","link":"https:\/\/ntn-bpo.jp\/column\/outbound\/lead-acquisition\/","title":{"rendered":"\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f\u76ee\u7684\u304b\u3089\u7372\u5f97\u65b9\u6cd5\u3001\u8cea\u3092\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5868\" src=\"\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_1.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f\u76ee\u7684\u304b\u3089\u7372\u5f97\u65b9\u6cd5\u3001\u8cea\u3092\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f\u307e\u3067\u89e3\u8aac\" width=\"728\" \/><br \/>\n\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u52d5\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u308b\u898b\u8fbc\u307f\u5ba2\u3067\u3042\u308b\u300c\u30ea\u30fc\u30c9\u300d\u306e\u7372\u5f97\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3092\u542b\u3080\u65b0\u898f\u9867\u5ba2\u3078\u306e\u63a5\u89e6\u306e\u307b\u304b\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u5897\u3084\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u5ba2\u3092\u5897\u3084\u3057\u3001\u63a5\u89e6\u56de\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u5951\u7d04\u7de0\u7d50\u3084\u8cfc\u5165\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u76ee\u7684\u3084\u65b9\u6cd5\u306e\u307b\u304b\u3001\u8cea\u3092\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n<\/p>\n<p><a href=\"https:\/\/ntn-bpo.jp\/casestudy\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/custom_case_study.png\" alt=\"\u5c0e\u5165\u4e8b\u4f8b\u306f\u3053\u3061\u3089\u304b\u3089\"><\/a><\/p>\n<h2 id=\"rtoc-1\" >\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f<\/h2>\n<p><strong>\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\u3001\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c0e\u5165\u30fb\u8cfc\u5165\u30fb\u5951\u7d04\u7de0\u7d50\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7372\u5f97\u3092\u6307\u3057\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u3063\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u306f\u3001\u5c11\u306a\u304b\u3089\u305a\u81ea\u793e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3063\u3066\u3044\u308b\u72b6\u614b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u826f\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u3066\u3082\u3001\u8a8d\u77e5\u304c\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u8cfc\u5165\u3084\u5c0e\u5165\u306b\u81f3\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u307e\u307e\u3067\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u3078\u306e\u63a5\u89e6\u3084\u3001\u9023\u7d61\u304c\u3042\u3063\u305f\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"rtoc-2\" >\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u76ee\u7684<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5362\" src=\"\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_2.jpg\" alt=\"\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u76ee\u7684\" width=\"728\" height=\"450\" srcset=\"https:\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_2.jpg 728w, https:\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_2-300x185.jpg 300w, https:\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_2-660x408.jpg 660w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><strong>\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u76ee\u7684\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/p>\n<p>\u4f01\u696d\u304c\u53ce\u76ca\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u65b0\u898f\u53d6\u5f15\u5148\u306e\u7372\u5f97\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u65b0\u898f\u9867\u5ba2\u306f\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u5c11\u306a\u304f\u3001\u5c0e\u5165\u306b\u81f3\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3092\u5b9f\u8df5\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"rtoc-3\" >\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<\/h2>\n<p>\u3053\u3061\u3089\u3067\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u5206\u3051\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"rtoc-4\" >\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65b9\u6cd5<\/h3>\n<p>\u4e0b\u8a18\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u7372\u5f97\u65b9\u6cd5\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5c55\u793a\u4f1a\u3084\u5927\u5546\u8ac7\u4f1a\u3078\u306e\u53c2\u52a0<\/strong><\/li>\n<li><strong>\u96fb\u8eca\u3084\u30bf\u30af\u30b7\u30fc\u306a\u3069\u3078\u306e\u5e83\u544a\u306e\u63b2\u8f09<\/strong><\/li>\n<li><strong>\u30c6\u30ec\u30a2\u30dd\u30fb\u98db\u3073\u8fbc\u307f\u55b6\u696d<\/strong><\/li>\n<li><strong>DM<\/strong><\/li>\n<li><strong>\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u7d39\u4ecb<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u306a\u3044\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65b9\u6cd5\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u306a\u304b\u306b\u306f\u95a2\u4fc2\u304c\u69cb\u7bc9\u3057\u3084\u3059\u3044\u3001\u65b0\u898f\u9867\u5ba2\u3068\u5bfe\u9762\u3059\u308b\u3082\u306e\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"rtoc-5\" >\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u65b9\u6cd5<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>Web<\/strong><strong>\u5e83\u544a<\/strong><\/li>\n<li><strong>\u52d5\u753b\u30fb\u6587\u7ae0\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/li>\n<li><strong>\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059SEO<\/strong><\/li>\n<li><strong>\u30e1\u30eb\u30de\u30ac<\/strong><\/li>\n<li><strong>SNS<\/strong><\/li>\n<li><strong>\u30a6\u30a7\u30d3\u30ca\u30fc<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u969b\u306b\u3082\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3068\u540c\u69d8\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u5e74\u9f62\u3084\u6027\u5225\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u5546\u54c1\u3092\u5c0e\u5165\u3059\u308b\u65b9\u304c\u691c\u7d22\u3057\u305d\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"rtoc-6\" >\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u306a\u53d6\u308a\u7d44\u307f<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5363\" src=\"\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_3.jpg\" alt=\"\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\" width=\"728\" height=\"450\" srcset=\"https:\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_3.jpg 728w, https:\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_3-300x185.jpg 300w, https:\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/10069_00029_3-660x408.jpg 660w\" sizes=\"(max-width: 728px) 100vw, 728px\" 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id=\"rtoc-7\" >\u304a\u308f\u308a\u306b<\/h2>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u8cea\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u7372\u5f97\u306f\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u6307\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306f\u5c55\u793a\u4f1a\u306e\u53c2\u52a0\u3084DM\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306fWeb\u5e83\u544a\u306e\u914d\u4fe1\u3084SEO\u5bfe\u7b56\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u8cea\u304c\u9ad8\u3044\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9078\u5b9a\u3084PDCA\u306e\u7e70\u308a\u8fd4\u3057\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<div class=\"cfield\"><p><a href=\"https:\/\/ntn-bpo.jp\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/custom_top.png\" alt=\"\u5145\u5b9f\u3057\u305f\u30b5\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\"><\/a><\/p>\r\n<p><a href=\"https:\/\/ntn-bpo.jp\/casestudy\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"\/\/ntn-bpo.jp\/column\/wp-content\/uploads\/custom_case_study.png\" alt=\"\u5c0e\u5165\u4e8b\u4f8b\u306f\u3053\u3061\u3089\u304b\u3089\"><\/a><\/p><\/div><span class=\"tags\">\u30bf\u30b0 :  <a href=\"https:\/\/ntn-bpo.jp\/column\/bpotag\/\">BPO<\/a> <a href=\"https:\/\/ntn-bpo.jp\/column\/%e3%82%a2%e3%82%a6%e3%83%88%e3%83%90%e3%82%a6%e3%83%b3%e3%83%89\/\">\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9<\/a> <a href=\"https:\/\/ntn-bpo.jp\/column\/call-center\/\">\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u52d5\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u308b\u898b\u8fbc\u307f\u5ba2\u3067\u3042\u308b\u300c\u30ea\u30fc\u30c9\u300d\u306e\u7372\u5f97\u304c\u91cd\u8981\u3067\u3059\u3002 \u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u98db\u3073\u8fbc\u307f\u55b6\u696d\u3092\u542b\u3080\u65b0\u898f\u9867\u5ba2\u3078\u306e\u63a5\u89e6\u306e\u307b\u304b\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u5897\u3084\u3059\u5fc5\u8981\u2026<span class=\"read-more\"><a href=\"https:\/\/ntn-bpo.jp\/column\/outbound\/lead-acquisition\/\">\u8a73\u3057\u304f\u898b\u308b<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":5361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[35,15,11],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outbound","tag-bpotag","tag-15","tag-call-center"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u52d5\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u308b\u898b\u8fbc\u307f\u5ba2\u3067\u3042\u308b\u300c\u30ea\u30fc\u30c9\u300d\u306e\u7372\u5f97\u304c\u91cd\u8981\u3067\u3059\u3002\" \/>\n\t<meta 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content=\"\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u306f\uff1f\u76ee\u7684\u304b\u3089\u7372\u5f97\u65b9\u6cd5\u3001\u8cea\u3092\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f\u307e\u3067\u89e3\u8aac\uff5c\u65e5\u672c\u30c6\u30ec\u30cd\u30c3\u30c8BPO\u30b5\u30fc\u30d3\u30b9\" \/>\n\t\t<meta property=\"og:description\" content=\"\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u52d5\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u308b\u898b\u8fbc\u307f\u5ba2\u3067\u3042\u308b\u300c\u30ea\u30fc\u30c9\u300d\u306e\u7372\u5f97\u304c\u91cd\u8981\u3067\u3059\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/ntn-bpo.jp\/column\/outbound\/lead-acquisition\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-02T03:08:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-02-25T05:45:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" 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